Athleisure icon Ty Haney raises $9.8M in fresh funding for her blockchain startup.
Ty Haney made her name by making sportswear trend among non-athletes.
The 33-year-old entrepreneur is betting she can bring together another underrated duo — consumer brands and crypto.
This week She talk about her latest venture, Try Your Best (TYB).
This startup uses blockchain technology to help brands build customer loyalty without depend on third party like, social media ads for buying.
Haney said, Brands use TYB, which is built on the Avalanche blockchain, to build their own on-chain communities of loyal customers.
Through the TYB, coustomrs can get rewards for participation in community with loyalty points and virtual coins and after that coustomers can redeem for buying physical products.
Haney announced first time that her new company was close its second institutional funding round.
She said, TYB has closed on the $9.8 million round with new investors Unusual Ventures and Sogal Ventures.
TYB came out of the gates with $2 million in funding from blockchain-focused Castle Island.
Athleisure icon Ty Haney raises $9.8M in fresh funding for her blockchain startup.
Athleisure icon Ty Haney raises $9.8M in fresh funding for her blockchain startup.